creative marketing and communications consultancy
marketing strategy / brand strategy / PR and communications / social media / content design
BEYOND Conference
BEYOND Conference, the UK's leading conference for R&D in the creative industries, plays host each year to a global gathering of current and future innovators.
Buzz Project has successfully lead the marketing and communications strategy for BEYOND Conference since 2023. From research and planning, through to managing the design and execution of the content strategy, we've helped take BEYOND from strength to strength.
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We developed a marketing plan (an excerpt above) and a detailed communications plan to take us through each stage of the conference campaign. Key channels for the conference are email, social media (organic and paid), blogs, PR and press releases.
Email is still a huge part of the marketing plan for the conference, delivering 57% of website traffic in 2025. We design, write and edit regular BEYOND newsletters to a readership of around 4,000 people, and another more general creative industries newsletter to a broader audience of 20,000 subscribers.
Creating social media content across key channels LinkedIn and Instagram, plus second-tier accounts on