marketing planning / brand development / content / communications / websites
How does your brand talk?
Let's talk about that.
Communicating
your brand
How you communicate your brand and your message is key to how your audience interpret your business - and ensuring you appeal to the people you actually want as your customers.
How you communicate your brand can tell customers about your values, the personality of your business, and how you want people to feel about your brand. All of these things help customers decide if you're the right brand for them.
It's not just a visual thing. While visual identity is important, you also need to think about brand voice. How do you want to speak to your customers? What's the best language to use? What are the best channels to reach your customers?
However you decide to present and communicate your brand, consistency is key.
Improving
engagement
Listen to your customers
Your customers and online audiences can give you great insights into how your brand is perceived - and perhaps how you'd like to change that, if it's not working. We help you find out what they want to hear about and build your content around them.
Humanise your brand
Avoid talking like a sales brochure, and keep language friendly, approachable and not too pushy. Bring a little humour, where appropriate, and be open to conversations for better engagement with your audience.
Create unique, brand-led content
If your content is unique to you, it will set you apart from competitors. We help small brands create unique blogs, ads, and social media content to engage their audiences. People respond to helpful brands that offer tips or advice, or thought leadership.
Personalise your communications
If you have more than one target audience, consider changing your tone so your message resonates with them more effectively. You may want to choose different channels too.
What we do
We can help you figure out what type of content to share, the best channels for reaching your audience, and the best way to speak to them.
We have worked with small brands on:
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visual brand identity development
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brand tone of voice and messaging
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social media content planning
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regular social media management
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email marketing
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blog management
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advertising campaigns, both on and offline
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publicity and press communications
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internal communications
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